Social Media Manager (Organic)

Go2Africa is an award-winning travel company harnessing passion and technology to create tailormade bucket-list African Safari experiences since 1998. Based in Cape Town, South Africa, our + 25-year success has stemmed from an unwavering dedication to providing expert, independent advice and 5-star service to our clients from the early travel planning phase until well after they return home.

Go2Africa has a strong following of guests and partners and an excellent, dominating SEO presence since its early days. At Go2Africa, we value our trusted relationships – whether that be with our travel partners, global client base or our Go2Africans and the vital role they play in supporting our growth trajectory and with that our contribution to conservation of wildlife, pristine wilderness areas and sustainable development of rural communities.

Always ambitious, even in times like COVID19, we added to our team of experienced professionals with the goal of keeping Go2Africa as the industry-leading authority in luxury African travel.

Role Summary

This role involves developing and executing the strategy for organic social media to enhance our brand's visibility, engage our audience, and achieve critical performance metrics. The ideal candidate will formulate the organic social media strategy, create and curate engaging content, actively monitor social media channels, and foster community engagement. This role will report into the Head of Brand.

Functional Responsibilities:

• Develop and implement a social media strategy based on sound trends, competitive research, audience insights and the role of the brand messaging.

• The strategy is to cover Content Pillars, Channel Roles (X, Instagram, Facebook, YouTube, LinkedIn, Pinterest & TikTok) and KPIs.

• Create, edit, publish, and share content (text, images, videos) to build meaningful connections and foster community engagement. You will have a team to assist with content creation.

• Moderate content according to community guidelines to maintain a positive and safe online environment.

• Collaborate with the Paid Media Team to both boost Brand Campaigns and ensure consistency of messaging and look and feel with Paid Social.

• Drive continuous improvement by analysing social media data, metrics, insights and best practices, implementing findings to boost engagement.

• Collaborate with all the company departments, to ensure social media activities align with business timelines and priorities.

• Execute monthly reporting and campaign reporting for all Go2Africa social media platforms.

Experience & Qualifications

• Relevant Digital Marketing and Google certifications preferred.

• 4+ years’ experience in organic social media or similar role

• Experience in running social media campaigns in a commercial environment

• Experience in managing multiple campaigns across multiple platforms

• Good writing, editing (photo/video/text), and design skills

• Good understanding of Google Analytics

• Ability to manage and report on campaigns through Brandwatch or similar platforms

• Solid project management experience

How to apply

If this sounds like the role for you, send us your CV and a motivational letter. We are looking forward to hearing from you!

Why work for Go2Africa?

We provide our Go2African staff with:

Flexible working
Our Flexible Work Model offers the best of both worlds. Cape Town-based employees work 1 day per week in the Go2Africa office, located at the beautiful V&A Waterfront, and work from home for the rest of the week. Of course, our door is always open to those who prefer to work in-office more frequently. We have employees based in remote locations (from Hoedspruit to Nairobi!) – these employees work remotely, and travel to our Cape Town office for training and special gatherings.

Travel opportunities
We encourage our employees to visit the destinations we sell. We offer many opportunities to travel in the form of curated Educationals, site inspections, or discounted holidays at agent rates! Ts & Cs apply!

Benefits

Life happens, and we support our employees to deal with it. We provide permanent employees with company contributions to medical aid, retirement annuity and life and illness cover.

Reward and recognition
We recognize our employees based on targets, but also values. Our annual Recognition Awards are an example – colleagues vote for their peers, and there are incredible travel prizes up for grabs (plus, a good old party!)

Wellbeing and ample downtime
We prioritise the wellbeing of our employees. We provide wellness campaigns, mental health support and coaching, plus substantial leave benefits. We know it all lies in finding a balance between work and play.

Vibrant Culture
Our employees are #proudlyGo2African, and we use any excuse to celebrate our shared success. Whether it’s monthly Townhalls, interactive team buildings, our operational structure itself, or Valentine’s Day – it’s always better when we’re together!

Training and development
We offer comprehensive training programmes and opportunities for growth. From destination training in East Africa to designing Personal Development Plans, we support our employees to succeed.

World-class tech
We work on industry-pioneering systems, ensuring that the travel planning process is seamless. We give our employees access to world-class resources, which allows them to spend time on what really matters.