Sales Manager

About Go2Africa

Go2Africa is a leading Africa-based tour operator, trusted by travellers for over 25 years to design journeys that are seamless, personal, and deeply connected to the African continent.

Every journey is crafted by a dedicated Africa Safari Expert who knows the landscape, has walked the trails, stayed in the camps, and built long-standing relationships with the people who bring each experience to life. From first enquiry to returning home, Go2Africa is known for its care, attention to detail, and ability to create safari adventures that stir the soul. This commitment to quality has earned us thousands of five-star reviews and recognition from industry leaders such as Condé Nast Traveler, Travel + Leisure, and the World Travel Awards.

At the heart of it all is our purpose to use travel as a force for good. As part of Nawiri Group, every journey with Go2Africa helps support the vast wilderness ecosystems our guests travel to, and communities who call them home.

The Role

The role of the Sales Manager is to provide day-to-day leadership to members of the Sales and Enquiry Team. Reporting to the Head of Sales, and working closely with the Sales Director, Sales Enablement Manager and Operations Managers, the Sales Manager will be responsible for executing the sales plan, hiring and training salespeople, motivating the sales team members, managing sales activities and pipeline and reporting on sales performance. The ideal candidate will have strong leadership, analytical and numerical skills, with a background in B2C luxury travel. Candidates with B2C and B2B experience in other industries will also be considered for this position.

Key Areas of Responsibility

Increase enquiry to invoice conversion rates  

• Manage individuals’ KPIs and sales activities  

• Manage performance to Sales volume and value Targets  

• Support individuals with sales process and sales techniques  

• Ideate and implement improvement strategies relating to conversion 

Increase Overall customer satisfaction during sales process  

• Manage performance to ensure customers receive timeous responses 

• Ensure quality of outbound communication  

• Respond to customer feedback collected via surveys and forms 

• Support with customer complaints or objections  

Increase employee NPS by leading with legitimacy   

• Have sincere and genuine concern for team members  

• Enable their people to realise the very best in themselves 

• Ensure Team members have the means and ability to be successful

Enable professional development and career growth  

• Identify sales skills gaps.  Work closely with the Head of Sales to develop individual-based development plans for sales members. Coach, mentor and train accordingly

• Identify product skills gaps, work with internal stakeholders to develop educational activities to develop knowledge

Constantly seek improvements to Operational efficiency  

• Collaborate with Operations Managers to ensure operational processes are followed and improved upon

• Minimising losses as a result of system errors

• Document and communicate best practices on G2A sales technologies  

• Checking and maintaining hygiene and integrity of G2A’s HubSpot sales funnel

Qualifications

Relevant tertiary qualification (advantageous)

Experience and knowledge

Knowledge of:

• African and Indian Ocean Islands travel and tourism markets

• Luxury travel sector and high-net-worth segments

• B2C and B2B sales strategies and sales pipeline management

• Consultative sales methodologies and customer-centric selling

• Sales performance tracking, team leadership, and revenue optimisation

Experience

• Minimum of 3+ years B2C sales management experience in the luxury travel industry, or B2C and B2B sales management experience in other industries

• Proven sales management track record

• B2C travel sales experience, or B2C and B2B experience in other industries

• African and Indian Ocean Islands tourism and travel sales

• Luxury / high net worth segment experience

• Consultative sales experience

Skills and competencies

• HubSpot Sales Hub (Enterprise)

• Sales CRM pipeline management or similar CRM (e.g. Salesforce)

• Travel Itinerary Software (e.g. Tourplan)

• MS Suite

• Demonstratable understanding of sales techniques and strategies

• Ability to coach and mentor

How to Apply

If this sounds like the role for you, send us your CV and a motivational letter. We are looking forward to hearing from you!

Why work for Go2Africa

We provide our Go2African staff with:

Flexible working
Our Flexible Work Model offers the best of both worlds. Cape Town-based employees work 1 day per week in the Go2Africa office, located at the beautiful V&A Waterfront, and work from home for the rest of the week. Of course, our door is always open to those who prefer to work in-office more frequently. We have employees based in remote locations (from Hoedspruit to Nairobi!) – these employees work remotely, and travel to our Cape Town office for training and special gatherings.

Travel opportunities
We encourage our employees to visit the destinations we sell. We offer many opportunities to travel in the form of curated Educationals, site inspections, or discounted holidays at agent rates! Ts & Cs apply!

Benefits

Life happens, and we support our employees to deal with it. We provide permanent employees with company contributions to medical aid, retirement annuity and life and illness cover.

Reward and recognition
We recognize our employees based on targets, but also values. Our annual Recognition Awards are an example – colleagues vote for their peers, and there are incredible travel prizes up for grabs (plus, a good old party!)

Wellbeing and ample downtime
We prioritise the wellbeing of our employees. We provide wellness campaigns, mental health support and coaching, plus substantial leave benefits. We know it all lies in finding a balance between work and play.

Vibrant Culture
Our employees are #proudlyGo2African, and we use any excuse to celebrate our shared success. Whether it’s monthly Townhalls, interactive team buildings, our operational structure itself, or Valentine’s Day – it’s always better when we’re together!

Training and development
We offer comprehensive training programmes and opportunities for growth. From destination training in East Africa to designing Personal Development Plans, we support our employees to succeed.

World-class tech
We work on industry-pioneering systems, ensuring that the travel planning process is seamless. We give our employees access to world-class resources, which allows them to spend time on what really matters.