PR Co-ordinator

Nawiri Group is foremost known as a leading safari travel group, offering great personalised nature-based travel experiences across the African continent. Our core purpose goes beyond delivering exceptional safaris. We are a platform that connects local communities, expert partners, investors, and travellers to drive positive impact at scale within some of Africa’s most iconic wilderness areas.

Since inception, we’ve supported national parks, community-led conservancies, local communities and governments with many initiatives and millions of dollars in their efforts to safeguard and manage some of Africa’s most important wilderness areas. We believe travel should be a force for good and our vision is to use responsible travel to create a sustainable and prosperous future for natural ecosystems in Africa and the local people living in and around these unique, globally important areas.

Today, through the Group’s various subsidiaries across multiple countries, which includes Asilia Africa, a leading safari operator with 17 bespoke camps and lodges across Kenya, Tanzania, and Uganda, with a full-service DMC offering, and the multi-award-winning African safari tour operator Go2Africa, we employ close to 1,200 people in sub-Saharan Africa all dedicated to delivering immersive experiences while working towards our goal of delivering impact at scale.

Purpose Driven

• Our shared purpose is encapsulated in our group name - ‘Nawiri’ is Kiswahili for ‘to flourish/thrive’, reflecting our vision of creating a future where vital ecosystems and local communities thrive together.

• We are proud as a group to be B Corp certified, a testament to our dedication to balancing the needs of people, planet, and profit in everything we do. Our journey with B Corp started more than a decade ago when Asilia qualified in 2012, the first African Travel company to do so.

• Last financial year we contributed US$9.8m to nature protection and positive impact projects. We continue to grow our impact reach and agenda.

• We have ambitious commercial growth plans and are expanding our operational, commercial, analytical and technology capabilities to enable the further scaling of both our guest experiences and travel offerings.

Why should you work for us?

Join a team that has continuously led the way in our industry, ranging from creating cutting-edge technology platforms to deploying innovative solutions to lead the way in sustainable operations.

We take pride in creating a culture where people grow, find purpose, and contribute to progress that reaches far beyond the organisation. Training and development are at the heart of this journey, and we are proud of the number of in-house programmes that we have available, including a training library offering over 130 different training modules.

Enjoy the flexibility of a hybrid working arrangement to get the most out of your working hours. Combine work in one of the Nawiri Group offices, located in the picturesque cities of Cape Town, Nairobi, Arusha, and London, with the option of remote work.

ROLE SUMMARY

To provide high-level administrative, logistical and co-ordination support to the Group PR Manager, ensuring seamless execution of the Group PR strategy across awards, media relations, PR trips, agency management and content delivery.

The PR Co-ordinator plays a pivotal operational role within the Nawiri Group marketing function, providing structured, administrative, logistical, and coordination support to the Group PR Manager across Nawiri, Go2Africa, and Asilia Africa.

This role is responsible for ensuring the smooth execution of the Group PR strategy across awards, media relations, Press & PR trips, agency management, content development, and reporting. Acting as the central coordination point across multiple brands and regions, the PR Co-ordinator drives process, maintains momentum, and ensures deadlines and deliverables are consistently met to a high standard.

The ideal candidate is exceptionally organised, detail-driven, and process-oriented, with the confidence and professionalism to engage effectively with senior internal stakeholders, international media, and global PR agencies. This role requires someone who thrives in a fast-paced, multi-brand environment and takes pride in operational excellence, accuracy, and follow-through.

KEY RESPONSIBILITIES

Awards Strategy Support

• Maintain master awards calendar across all brands and regions (UK, US, AU/NZ, Asia, etc.)

• Track deadlines, criteria and submission requirements

• Co-ordinate award submission process:

1. Collate content, statistics, imagery and supporting materials

2. Liaise with internal teams (Sales, Product, Marketing, Conservation, Finance) for inputs

3. Draft first-pass submissions (where required)

4. Manage submission portals and confirmations alongside PR agencies

• Track results, wins and shortlists

• Ensure amplification plans are triggered (PR agency, social, website updates)

PR Trips & Media Hosting

• Support planning and execution of international and regional PR trips

• Manage: Itinerary logistics, Rooming lists, Media confirmations, Waivers and contracts, Travel details and special requirements

• Liaise with: Camps/lodges, Reservations teams, External PR agencies, Ground handlers

• Prepare media briefing documents

• Track deliverables post-trip (coverage, social posts, deadlines)

• Maintain hosted media database and ROI tracking

PR Agency Co-ordination

• Day-to-day liaison point between Group PR Manager and regional PR agencies

• Track: Monthly deliverables, Media outreach plans, Coverage reports, KPIs

• Ensure brand consistency across markets

• Schedule and minute monthly PR agency calls

• Maintain shared action trackers

Media & Database Management

• Clean and maintain global media database

• Segment by region, vertical and priority tier

• Track: Journalist engagement, Hosted media, Award judges, Industry partners

• Manage press asset folders (Dropbox/Drive)

• Ensure up-to-date fact sheets, imagery and boilerplates

Content & Asset Support

• Assist with sourcing: Case studies, Guest testimonials, Conservation updates, Product news

• Work with marketing team to ensure PR content pipeline is aligned

• Support development of: Media releases, Pitch notes, Backgrounders

• Track content gaps and proactively flag needs

Internal Stakeholder Co-ordination

• Work cross-functionally with: Marketing, Sales and ASEs’, Product, Reservations, Conservation and PI teams, Lodge GMs

• Ensure internal teams understand PR timelines and requirements

• Maintain shared PR planning calendar

• Prepare internal reports and updates

Reporting & Administration

• Compile monthly PR reports across markets

• Track coverage metrics and sentiment

• Maintain PR budget tracker (flights, hosting, awards fees)

• Manage contracts, NDAs and invoices

• Diary management and scheduling support where required

SKILLS AND EXPERIENCE

Essential Requirements

• Minimum 2 years’ experience in PR, Marketing, or a related field

• Degree or diploma in PR, Marketing, Communications, or similar

• Proven experience managing PR projects, including administration, logistics coordination, and planning/organising multiple projects

• Experience managing stakeholder relationships and engaging senior stakeholders and international media

• Strong written and verbal communication skills

• High attention to detail

• Proficient in Microsoft Office or Google Workspace, with experience managing databases

Advantageous

• Experience in travel, luxury, or hospitality PR

• Experience working with international media markets (UK, US, AU/NZ)

• Africa travel experience

• Awards submission experience

EMPLOYMENT EQUITY

At Nawiri Group, we are committed to fostering diversity and inclusion. We encourage Employment Equity candidates and individuals with disabilities to apply. As an equal opportunities employer, we believe that a diverse workforce is key to our success. We welcome applications from individuals of all backgrounds, regardless of age, gender, disability, sexual orientation, race, religion, or beliefs.