Paid Social & Performance Marketing Manager

NawiriGroup is foremost known as a leading safari travel group, offering great personalised nature-based travel experiences across the African continent. Our core purpose goes beyond delivering exceptional safaris. We are a platform that connects local communities, expert partners, investors, and travellers to drive positive impact at scale within some of Africa’s most iconic wilderness areas.

Since inception, we’ve supported national parks, community-led conservancies, local communities and governments with many initiatives and millions of dollars in their efforts to safeguard and manage some of Africa’s most important wilderness areas. We believe travel should be a force for good and our vision is to use responsible travel to create a sustainable and prosperous future for natural ecosystems in Africa and the local people living in and around these unique, globally important areas.

Today, through the Group’s various subsidiaries across multiple countries, which includes Asilia Africa, a leading safari operator with 17 bespoke camps and lodges across Kenya, Tanzania, and Uganda, with a full-service DMC offering, and the multi-award-winning African safari tour operator Go2Africa, we employ close to 1,200 people in sub-Saharan Africa all dedicated to delivering immersive experiences while working towards our goal of delivering impact at scale.

Purpose Driven

• Our shared purpose is encapsulated in our group name - ‘Nawiri’ is Kiswahili for ‘to flourish/thrive’, reflecting our vision of creating a future where vital ecosystems and local communities thrive togeth

• We are proud as a group to be B Corp certified, a testament to our dedication to balancing the needs of people, planet, and profit in everything we do. Our journey with B Corp started more than a decade ago when Asilia qualified in 2012, the first African Travel company to do so.

• Last financial year we contributed US$9.8m to nature protection and positive impact projects. We continue to grow our impact reach and agenda.

• We have ambitious commercial growth plans and are expanding our operational, commercial, analytical and technology capabilities to enable the further scaling of both our guest experiences and travel offerings.

Why should you work for us?

• Join a team that has continuously led the way in our industry, ranging from creating cutting-edge technology platforms to deploying innovative solutions to lead the way in sustainable operations.

• We take pride in creating a culture where people grow, find purpose, and contribute to progress that reaches far beyond the organisation. Training and development are at the heart of this journey, and we are proud of the number of in-house programmes that we have available, including a training library offering over 130 different training modules.

• Enjoy the flexibility of a hybrid working arrangement to get the most out of your working hours. Combine work in one of the Nawiri Group offices, located in the picturesque cities of Cape Town, Nairobi, Arusha, and London, with the option of remote work.

ROLE SUMMARY

As Performance Marketing Manager you will take the lead in driving enquiries to Group B2C brands from online paid media channels, meeting and beating our ambitious growth targets. You will work collaboratively alongside the Digital Director, the Paid Search Manager, and Brand marketing teams to manage a $1M+ annual budget. 

KEY RESPONSIBILITIES

• Work across multiple B2C brands in the safari space to deliver quantifiable improvements in quality leads and CPL that will result in ROI-positive bookings within budget.

• Manage acquisition campaigns across key paid channels – excluding Paid Search, but including - Paid Social, Display and Affiliates to drive quality leads, working to hit targets for cost per quality lead, number of quality leads, bookings, GP and ROI.

• Support in the diversification of our lead sources by build and grow acquisition campaigns with new partners and channels.

• Identify marketing performance issues – and possible solutions -with the help of analytics tools such as Google Analytics.

• Work collaboratively across cross functional teams to brief creatives, test strategies and innovation, support with campaigns execution and reporting.

• Prepare weekly and monthly reporting to analyse and explain performance trends. Give input to visualization dashboards to be able to explain performance, including new and relevant KPIs for your managed activity.

• Implementing A/B testing and other optimisation strategies to continuously improve campaign performance and identify new opportunities. 

• Keeping abreast of the latest trends, best practices and technical evolution of performance marketing and digital advertising and platforms. 

SKILLS AND EXPERIENCE

• A minimum of 5 years’ experience in Performance Marketing.

• Proven track record of building and scaling acquisition campaigns on paid platforms other than Paid Search – including Meta, TikTok, Affiliates, Display and more - with a strong focus on ROI.

• Exceptional analytical skills to identify patterns and opportunities within complex data to be leveraged to improve performance.

• Outstanding presentation skills.

• Combining excellent problem-solving skills with an open-minded and strategic approach.

• Excellent communication skills, able to build trust-based relationships and influence in cross-functional teams and across varied stakeholder groups.

• Ability to work in a fast-paced, purpose-led, agile environment.

Desired skills & experience:

• Managing paid acquisition channels for a product or service sold offline.

• Ability to ideate and brief ad ideas, as well as some copywriting ability.

• Experience in lead scoring.

• Relevant work experience in the travel or luxury sector.

• Google Analytics 4 expertise.

• Experience in visualisation platforms (Google Looker Studio and PBI), WordPress, HubSpot, Gen and Agentic AI and SQL is a distinct bonus.

EMPLOYMENT EQUITY

At Nawiri Group, we are committed to fostering diversity and inclusion. We encourage Employment Equity candidates and individuals with disabilities to apply. As an equal opportunities employer, we believe that a diverse workforce is key to our success. We welcome applications from individuals of all backgrounds, regardless of age, gender, disability, sexual orientation, race, religion, or beliefs.