Graphic Designer (Mid-Senior)

ABOUT ASILIA

Asilia Africa is one of East Africa’s long-standing safari companies. Meaning ‘genuine’ or ‘authentic’ in Swahili, we’ve built a reputation for incredible safari experiences and our unwavering commitment to empowering both people and nature alike in the region. Founded in 2004, Asilia has a leading presence in the main safari destinations in Tanzania and Kenya as well as a driving role in several pioneering projects. Asilia’s goal is to turn crucial and fragile natural habitats into lasting conservation economies, benefitting both the environment and local communities. At present, the company owns and operates 18 lodges and camps as well as a ground handling operation. Asilia is the first sustainable safari/lodge company in Africa to receive a 5-star rating for sustainability from GIIRS, was recognized as one of the “Best Companies for the World” in 2013 and was awarded the 2014 Tourism for Tomorrow Business Award.

WHAT WE BELIEVE IN

We believe that world-class travel can go hand in hand with improving livelihoods and conservation of nature. Our luxury camps and lodges are in some of the most special places on earth. Places we want to safeguard for the future. We strive to transform whole areas, from crucial fragile natural habitats with often impoverished communities into lasting conservation economies; effectively protecting wildlife whilst providing opportunities for local people to prosper. Whichever department you work in, your efforts will be crucial in achieving our conservation goal.

ROLE OVERVIEW

We are looking for a strategic and execution-driven Mid–Senior Designer / Art Director to help lead and evolve our brand across B2B marketing channels and physical product touchpoints (camps, trade shows, events and activations).

This role sits at the intersection of brand, commercial strategy, and operational rollout. It must translate brand strategy into compelling B2B marketing materials while also leading the design development and rollout of packaging and procurement-related assets across suppliers and production partners.

This is a hands-on creative leadership role for someone who can think conceptually, execute flawlessly, and manage complexity across multiple stakeholders.

RESPONSIBILITIES

BRAND LED CREATIVE DESIGN

• Lead the visual expression of the brand across B2B marketing channels

• Translate brand strategy into strong visual systems and campaign concepts

• Ensure consistency and integrity of brand identity across all outputs

• Evolve visual language while maintaining clarity and cohesion

B2B MARKETING DESIGN

• Design high-impact sales and marketing materials including:

• Pitch decks and investment presentations

• Brochures, one-pagers, and capability documents

• Trade marketing and event materials

• Case studies and thought leadership assets

• Digital B2B campaigns (LinkedIn, email, landing pages, etc.)

• Work closely with commercial and marketing teams to align creative outputs with revenue goals

• Balance aesthetic excellence with clarity, credibility, and business effectiveness

PACKAGING AND PROCUREMENT DESIGN ROLLOUT

• Drive innovation and quality across all design touchpoints

• Lead design development and production rollout of in-camp/ packaging systems

• Translate brand guidelines into scalable packaging frameworks

• Create artwork files and production-ready assets for suppliers

• Collaborate with procurement and operations teams to ensure feasibility, cost efficiency, and quality

• Review proofs and manage version control across SKUs or product lines

• Maintain packaging compliance standards

• Sign off final artwork

SYSTEM AND DESIGN GOVERNANCE

• Build scalable design templates and systems for marketing and packaging

• Develop and maintain brand and packaging guidelines

• Standardize visual assets for cross-functional use

• Ensure quality control across external vendors and production partners

COLLABORATION AND LEADERSHIP

• Partner with marketing, procurement, operations, and commercial teams for input and approvals

• Provide mentorship, guidance and regular feedback to junior designers

• Present creative concepts to leadership and stakeholders confidently

• Manage multiple projects with strong prioritization and time management

SKILLS AND ATTRIBUTES

• Strategic mindset: Ability to connect guest feedback to wider business goals and brand strategy.

• Strong writing and communication skills: Excellent written communication, with a tone adaptable to varied guest scenarios.

• Analytical acumen: Comfortable interpreting qualitative and quantitative data to generate actionable insights.

• Customer-centric: Empathetic and intuitive understanding of guest needs and emotions, with the ability to manage sensitive guest communications.

• Collaborative: Able to work cross-functionally with multiple teams and manage senior stakeholder relationships.

• Crisis awareness: Calm and solution-oriented under pressure.

• Organised and proactive: Able to manage multiple feedback channels and follow through on insights

ESSENTIAL REQUIREMENTS

• 5–8+ years of professional design experience

• Strong portfolio demonstrating:

• Brand system thinking

• B2B / B2C marketing materials

• Packaging design and production experience

• Experience working with printers, packaging suppliers, or production vendors

• High proficiency in Adobe Creative Suite (Illustrator & InDesign essential; Figma preferred)

• Ability to collate and research trends and innovations that could impact design thinking and execution

• Strong understanding of layout, typography, and information hierarchy

• Experience preparing production-ready artwork

• Ability to translate complex information into clear, compelling visuals

• Strong stakeholder management and communication skills

PREFERRED SKILLS

• Experience in hospitality, travel, tourism, or luxury lifestyle brands preferred.FMCG, manufacturing, retail, or supply-chain-driven businesses

• Understanding of procurement workflows and vendor coordination

• Exposure to regulatory packaging requirements

• Motion design or light animation skills

• Experience building brand systems from the ground up

WHAT SUCCESS LOOKS LIKE

• A cohesive, premium B2B brand presence across all marketing touchpoints

• Scalable packaging systems that are brand-consistent and operationally efficient

• Strong collaboration between brand, procurement, and commercial teams

• Reduced design inconsistencies and production errors

• Creative output that drives commercial credibility and brand trust

REQUIRED WORK PRACTICES

• Across all interactions, promote the image of the sales team as a best-in-class externally with our clients and internally with our key stakeholders.

• As a key point of contact and the face of Asilia, upholding and contributing to the reputation of the company as a leading safari operator. 

• The Asilia values are company values that play a significant role in how we define ourselves and set ourselves apart. We place a high value on living these values in everyday work practices. These values are genuine, inspired to do good, caring family spirit, teamwork, dedicated to service, consistent quality and going the extra mile

• When staff events happen within working hours it will be compulsory to attend 

• Attend all Training & Development programs as required. 

CONDITIONS AND WORKING HOURS

• You will be required to work in the Asilia Cape Town office from Monday – Friday. You are required to work 9 hours per day including an hour lunch break. The working hours are determined according to the team set-up with flexibility.

• Overtime may be required during peak periods for which you will be compensated with time off in lieu.

• You may be required to travel for work from time to time