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Content Executive

  • Hybrid
    • Cape Town, Western Cape, South Africa
  • Go2Africa

Job description

Go2Africa is a leading Africa-based tour operator, trusted by travellers for over 25 years to design journeys that are seamless, personal, and deeply connected to the African continent. We are looking for a highly skilled and creative mid- to senior-level Content Executive to join our growing Brand team.

 

The role

The Content Executive role is ideal for a dynamic storyteller who thrives at the intersection of luxury travel, SEO strategy, and Positive Impact messaging. The successful candidate will play a key role in producing original, compelling, and optimised content that inspires travellers, strengthens our brand voice, and drives measurable business results. You will collaborate with travel experts, SEO strategists, designers, and videographers to deliver content across digital platforms, including our website, blog, email, and social channels.

 

Functional Responsibilities

Content Creation and Editing

  • Research, write, and edit high-quality long-form and short-form content (blogs, landing pages, itineraries, guides, social captions, video scripts).

  • Ensure all content is optimised for SEO, accuracy, brand tone, and conversion. Work closely with the SEO team to implement keyword strategies, metadata, and internal linking structures.

  • Adapt complex travel knowledge into engaging, aspirational copy that resonates with defined audiences.

Email Marketing (Mailchimp)

  • Write and build a regular cadence of newsletters and tactical campaigns.

  • Ensure emails are aligned with brand tone, optimised for engagement, and accurately reflect Positive Impact and sustainability messaging.

Brand & Storytelling

  • Uphold Go2Africa’s brand guidelines and editorial standards, ensuring consistency in voice, style, and sustainability messaging.

  • Develop Positive Impact stories that highlight our partnerships and conservation/community projects authentically.

  • Contribute to multimedia storytelling, including video, reels, and social-first narratives.

 

Collaboration & Project Management

  • Stay ahead of industry trends and competitor activity to identify opportunities.

  • Work closely with the Content Manager and wider Brand Team to deliver against the monthly content calendar.

  • Collaborate with Africa Travel Experts to ensure content is factually correct and infused with on-the-ground expertise.

  • Manage deadlines, prioritise tasks, assist the Content Manager with comprehensive briefs, and support content executives when needed.

Job requirements

Experience

Essential

  • 5+ years’ B2C writing experience across both long- and short-form content.

  • Strong understanding of SEO principles and content optimization.

  • Experience writing for digital platforms including blogs, websites, email, and social media.

Desirable

  • Knowledge of luxury travel, African destinations, and Positive Impact/conservation projects advantageous.

 

Qualifications

Essential

  • Relevant tertiary qualification in English, Journalism, Communications, Marketing, or a related field.

  • Additional training in SEO, digital marketing, and copywriting.

 

How to apply

If this sounds like the role for you, send us your CV and a motivational letter. We are looking forward to hearing from you!

 

Why work for Go2Africa?

We provide our Go2African staff with:

Flexible working
Our Flexible Work Model offers the best of both worlds. Cape Town-based employees work 1 day per week in the Go2Africa office, located at the beautiful V&A Waterfront, and work from home for the rest of the week. Of course, our door is always open to those who prefer to work in-office more frequently. We have employees based in remote locations (from Hoedspruit to Nairobi!) – these employees work remotely, and travel to our Cape Town office for training and special gatherings.

 

Travel opportunities
We encourage our employees to visit the destinations we sell. We offer many opportunities to travel in the form of curated Educationals, site inspections, or discounted holidays at agent rates! Ts & Cs apply!

 

Benefits

Life happens, and we support our employees to deal with it. We provide permanent employees with company contributions to medical aid, retirement annuity and life and illness cover.

 

Reward and recognition
We recognize our employees based on targets, but also values. Our annual Recognition Awards are an example – colleagues vote for their peers, and there are incredible travel prizes up for grabs (plus, a good old party!)

 

Wellbeing and ample downtime
We prioritise the wellbeing of our employees. We provide wellness campaigns, mental health support and coaching, plus substantial leave benefits. We know it all lies in finding a balance between work and play.

 

Vibrant Culture
Our employees are #proudlyGo2African, and we use any excuse to celebrate our shared success. Whether it’s monthly Townhalls, interactive team buildings, our operational structure itself, or Valentine’s Day – it’s always better when we’re together!

 

Training and development
We offer comprehensive training programmes and opportunities for growth. From destination training in East Africa to designing Personal Development Plans, we support our employees to succeed.

 

World-class tech
We work on industry-pioneering systems, ensuring that the travel planning process is seamless. We give our employees access to world-class resources, which allows them to spend time on what really matters.

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