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Analytics Manager

Hybrid
  • Cape Town, Western Cape, South Africa
NawiriGroup SA

Join a dynamic team supporting various functions, where your ideas and expertise are valued. You'll work across brands, ensuring the right tech and processes are in place to achieve digital goals.

Job description

ABOUT US

Nawiri Group operates a portfolio of leading responsible travel companies and is a core partner of impact organisations and initiatives in some of the greatest, globally important natural wilderness areas on the African continent. Our roots date back to the nineties when some of the companies within Nawiri Group were first established. Across various brands, we employ more than 1,100 people and have a footprint of 20 camps and lodges in Kenya and Tanzania and commercial and support offices in multiple countries.

Our commitment to making a positive impact in the wilderness areas and local communities where we operate has earned us international recognition, including our first B-Corp certification, the first in Africa, over a decade ago.

As a certified B Corp, Nawiri Group and its multi award winning companies are deeply committed to the well-being of natural ecosystems and local communities. We have ambitious growth plans and are expanding our operational, commercial, analytical and technology capabilities to enable the further scaling of both our guest experiences and travel offerings as well as our positive impact activities in the region.


Why should you work for us?

  • Become a part of a purpose driven company, a certified B Corporation, which harnesses the power of business for the greater good.
  • Join a group that has been consistently pioneering and innovating at the frontier of responsible travel
  • Through your day-to-day work achieve meaningful impact both on the business, customers and our foundation
  • Enjoy the flexibility of a hybrid working arrangement to get the most out of your working hours. Combine work in one of the Nawiri Group offices, located in the picturesque cities of Cape Town, Nairobi, Arusha, and London, with the option of remote work.
  • Collaborate with outstanding coworkers and teams who strive for excellence.
  • Join at an exciting time in the Nawiri data and analytics space as we significantly accelerate how Nawiri Group leverages data to support decision-making and improve propositions and experiences. This role will provide significant opportunities to grow and contribute to the overall success of the group.


ROLE SUMMARY


This is an opportunity to join a highly valued and dynamic team that supports a range of functions across the group in a creative, challenging and collaborative environment, where your ideas will be as valued as your marketing and technology expertise. 


Working across multiple B2C brands, websites and online marketing channels, the role is at the intersection of the business, technology, data and third parties, and will be responsible for ensuring we have the right technology and processes in place to reach our digital marketing objectives effectively and efficiently.


KEY RESPONSIBILITIES

  • Implement and configure tracking in Google Analytics and Google Tag Manager to effectively track web key performance metrics and marketing activities.
  • Contribute to analytics strategy and planning to improve our measurement capabilities.
  • Effectively collaborate with cross-functional peers to deliver high-quality measurement of web and app performance.
  • Delivers high-quality implementations within data collection project timelines.
  • Ensure the quality and consistency of event taxonomy and data flows.
  • Collaborate with various business teams such as Development, Product, Marketing and Business Intelligence, to understand the requirements of data needed to drive business decisions.
  • Technical documentation writing related to event taxonomy and data layer implementation requirements.
  • Troubleshoot tracking and diagnose issues within source code, platform configurations, and tracking tags, providing recommendations for improvement and implementing solutions.
  • Communicate effectively with developers to explain what an implementation is designed to accomplish.
  • Build and scope out advanced analytics solutions such as Server-side tagging. Communicate the benefits of advanced solutions to the team and C-level stakeholders.

Job requirements

QUALIFICATIONS

  • Tertiary Qualifications in Marketing or related field, or equivalent work experience.


SKILLS AND EXPERIENCE

  • A minimum of 4 years’ experience in a web analytics environment with focus on digital marketing.
  • Proven expert knowledge in GA4, including data exports to Big Query, Measurement Protocol and Offline Data Integration with marketing partners, as well as cross-domain tracking.
  • Google Tag Manager expert with experience in Server-Side Tagging, CAPI and Enhanced Conversions.
  • Experience in setting up and maintaining measurement plans.
  • Experienced in working with a development team to action tagging requirements
  • Use of audience creation and passing audience data between platforms for targeting.
  • Strong aptitude for identifying problems, troubleshooting issues and problem-solving with an open-minded and strategic approach.
  • Passionate about marketing technology with a strong growth mindset.
  • Experience in designing and building solutions with HTML, XML, and Tagging.
  • Ability to code/script in JavaScript (Python is a plus).
  • Proficiency in SQL.
  • Knowledge of CRO tools (Desired).
  • Ability to visualise and troubleshoot data in Looker Studio.
  • Knowledge of Analysis techniques for Data Integration, Data Warehousing, and Google Cloud.

Desired skills & experience:

  • GA4
  • GTM
  • Google Cloud Platform
  • HubSpot integrations
  • WordPress CMS
  • Zapier
  • Creation/enhancement of marketing dashboards in GA4 and Google Looker Studio
  • Power BI / Microsoft Fabric


COMPETENCIES

  • Deciding and initiating action
  • Planning and organising
  • Working with people
  • Exceptional written and verbal communication skills
  • Good listening skills
  • Learning and researching
  • Delivering results and meeting customer expectations
  • Adapting and responding to change
  • Working in an asynchronous manner


ATTRIBUTES AND BEHAVIOURS

  • Accountable
  • Detail orientated
  • Quality focused
  • Organised
  • Solutions driven
  • Adaptable
  • Confident
  • Independent
  • Proactive
  • Agile

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